EDGE d.o.o. successfully organized and delivered the “Back to School” event for its client, Retail Park Point Kiseljak, held on September 5, 2026.
The event was designed as part of the shopping center’s ongoing marketing activities, with the aim of increasing footfall, strengthening its connection with the local community, and creating additional value for both visitors and tenants.
From Concept to Execution
EDGE was responsible for the complete organization and coordination of the event, from developing the concept and program to communication, promotion, participant coordination, and on-site execution.
The program was primarily designed for families and younger visitors and included meet-and-greet and photo opportunities with mascots, as well as a variety of fun and interactive activities for children.
The event also featured a Hobby Fair, providing local clubs and organizations with an opportunity to present their activities, while allowing visitors to discover a variety of sports, creative, and educational opportunities available within the local community.
Event Supported by Digital Promotion
In addition to the on-site organization, EDGE managed the supporting digital communication and promotion, with the aim of informing the target audience, increasing event visibility, and encouraging attendance.
Through the “Back to School” event, EDGE brought together event management, creative concept development, tenant and participant coordination, and digital promotion into a single activation tailored to the local community.
The project represents a continuation of activities aimed at developing Retail Park Point Kiseljak as a destination that goes beyond shopping by providing visitors with additional experiences and engaging content, while continuously strengthening its relationship with the local community.
